Inteligencia artificial generativa: Redefiniendo la estrategia empresarial en la era post-2025
Generative artificial intelligence: Redefining business strategy in the post-2025 eraContenido principal del artículo
La inteligencia artificial generativa ha emergido como una tecnología transformadora que está redefiniendo fundamentalmente la estrategia empresarial contemporánea. Esta revisión sistemática examina cómo la IA generativa está impactando la innovación de modelos de negocio, la toma de decisiones estratégicas, la transformación organizacional y la creación de ventajas competitivas sostenibles en contextos empresariales diversos. Se realizó una búsqueda exhaustiva en bases de datos académicas indexadas (Scopus, Web of Science, ScienceDirect, Emerald Insight) entre 2024 y 2026, identificando 18 estudios empíricos y de revisión que cumplen criterios de inclusión rigurosos. Los hallazgos revelan que la IA generativa actúa como catalizador de innovación empresarial, mediando efectos entre capacidades organizacionales y desempeño empresarial, aunque su impacto está moderado por factores contextuales como competencia industrial, tamaño de junta directiva y disponibilidad de recursos. Esta revisión contribuye a la comprensión teórica del rol estratégico de la IA generativa y proporciona implicaciones prácticas para líderes empresariales en mercados emergentes y desarrollados.
Generative artificial intelligence has emerged as a transformative technology that is fundamentally redefining contemporary business strategy. This systematic review examines how generative AI is impacting business model innovation, strategic decision-making, organizational transformation, and the creation of sustainable competitive advantages in diverse business contexts. A comprehensive search was conducted in indexed academic databases (Scopus, Web of Science, ScienceDirect, Emerald Insight) between 2024 and 2026, identifying 18 empirical and review studies that met rigorous inclusion criteria. The findings reveal that generative AI acts as a catalyst for business innovation, mediating effects between organizational capabilities and business performance, although its impact is moderated by contextual factors such as industry competition, board size, and resource availability. This review contributes to the theoretical understanding of the strategic role of generative AI and provides practical implications for business leaders in emerging and developed markets.
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