Rentabilidad empresarial en las mypes gastronómicas: revisión sistemática de los factores digitales y comerciales asociados
Business profitability in gastronomic micro and small enterprises: a systematic review of associated digital and commercial factorsContenido principal del artículo
Contexto: Las micro y pequeñas empresas (Mypes) gastronómicas enfrentan desafíos para mantener rentabilidad sostenible en contextos de alta competitividad y transformación digital, donde la integración de capacidades empresariales tradicionales y digitales es crucial. Objetivo: Analizar y sintetizar la evidencia científica sobre los factores digitales y comerciales asociados a la rentabilidad de Mypes gastronómicas. Metodología: Se realizó una revisión sistemática siguiendo PRISMA 2020. Se buscaron estudios en Scopus, Web of Science y Google Scholar, identificando 52 artículos elegibles publicados entre 2000 y 2025. Resultados: Entre los factores comerciales más determinantes se encuentran la orientación emprendedora (76,9 %), las estrategias de marketing (71,2 %) y la gestión financiera (51,9 %). En cuanto a los factores digitales, la adopción de tecnologías digitales fue predominante (100 %) y los sistemas de gestión digital destacaron en un 46,2 % de los estudios. Los hallazgos evidencian que la rentabilidad depende de la interacción entre capacidades comerciales y digitales, destacando la transformación digital como un eje estratégico clave. Conclusiones: La sostenibilidad financiera de las Mypes gastronómicas requiere integrar estratégicamente factores comerciales y digitales. La adopción de tecnologías digitales, combinada con prácticas empresariales tradicionales, constituye un mecanismo esencial para mejorar la rentabilidad y la competitividad en el sector gastronómico.
Background: Foodservice micro and small enterprises (MSEs) face significant challenges in maintaining sustainable profitability within highly competitive environments characterized by rapid digital transformation. In this landscape, the integration of traditional business capabilities with digital tools has become increasingly crucial. Objective: This study aims to analyze and synthesize the scientific evidence regarding the digital and commercial factors associated with the profitability of foodservice MSEs. Methodology: A systematic literature review was conducted following the PRISMA 2020 guidelines. A comprehensive search was performed across Scopus, Web of Science, and Google Scholar, identifying 52 eligible articles published between 2000 and 2025. Results: Among the most decisive commercial factors were entrepreneurial orientation (76.9%), marketing strategies (71.2%), and financial management (51.9%). Regarding digital factors, digital technology adoption was predominant (100%), while digital management systems were highlighted in 46.2% of the studies. The findings demonstrate that profitability hinges on the synergy between commercial and digital capabilities, positioning digital transformation as a critical strategic pillar. Conclusions: The financial sustainability of foodservice MSEs requires the strategic integration of both commercial and digital factors. The adoption of digital technologies, combined with traditional business practices, constitutes an essential mechanism for enhancing profitability and competitiveness within the foodservice sector.
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