Toma de decisiones y bienestar del consumidor: una revisión sistemática de la literatura

Decision-making and consumer well-being: a systematic literature review

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Contexto: Las decisiones de consumo vinculan dimensiones económicas, psicológicas y sociales con el bienestar del consumidor. Objetivo: Analizar sistemáticamente la evidencia sobre las decisiones y el bienestar del consumidor, para la identificación de factores condicionantes, implicaciones y mecanismos de protección en el comportamiento del consumidor y la economía conductual. Método: Revisión sistemática en Scopus y Web of Science (2022-2025), conforme a las directrices de la declaración PRISMA; el tamizaje permitió incluir 20 estudios Q1. Resultados: El 25.0% de los estudios fueron de 2022, el 35.0% de 2023, el 25.0% de 2024 y 15.0% de 2025; predominaron diseños cuantitativos transversales; se evidencia que el bienestar presentó dimensiones subjetivas, financieras, hedónicas y eudaimónicas. Conclusiones: La relación entre la toma de decisiones y el bienestar del consumidor es multidimensional, condicionada y recíproca; las decisiones influyen en el bienestar y este condiciona elecciones posteriores.
Background: Consumer decisions link economic, psychological, and social dimensions to consumer well-being. Objective: To systematically analyze evidence regarding consumer decisions and well-being, in order to identify conditioning factors, implications, and protective mechanisms within the fields of consumer behavior and behavioral economics. Method: A systematic review using Scopus and Web of Science (2022-2025), conducted in accordance with the PRISMA statement guidelines; the screening process resulted in the inclusion of 20 Q1 studies. Results: 25.0% of the studies were from 2022, 35.0% from 2023, 25.0% from 2024, and 15.0% from 2025. Quantitative cross-sectional designs predominated. The findings indicate that well-being encompasses subjective, financial, hedonic, and eudaimonic dimensions. Conclusions: The relationship between decision-making and consumer well-being is multidimensional, conditional, and reciprocal; decisions influence well-being, which in turn shapes subsequent choices.

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Rey Navarro, W., Hilares Winkelried, S. I., Ortiz Colca, G. C., & Eguia Prudencio, M. L. (2026). Toma de decisiones y bienestar del consumidor: una revisión sistemática de la literatura. Impulso, Revista De Administración, 6(16), 1-15. https://doi.org/10.59659/impulso.v.6i16.385
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Vol. 6 Núm. 16 (2026): Volumen 6 | Número 16 | Octubre – Diciembre - 2026
Sección
Artículos de Revisión
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Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.

Cómo citar

Rey Navarro, W., Hilares Winkelried, S. I., Ortiz Colca, G. C., & Eguia Prudencio, M. L. (2026). Toma de decisiones y bienestar del consumidor: una revisión sistemática de la literatura. Impulso, Revista De Administración, 6(16), 1-15. https://doi.org/10.59659/impulso.v.6i16.385

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